Juventus will continue their partnership with Adidas for the 2024-25 season, marking their ninth season with the German sportswear manufacturer. Over the years, Adidas has opted for a few bold designs, but the upcoming season will see a return to a more traditional look for the Old Lady.
Uncertain Sponsorship Future
One of the key questions for Juventus heading into the new season is their front-of-shirt sponsorship. While Jeep has been their main shirt sponsor, it remains unclear if Juventus will secure an extension with Jeep or opt for a sponsorless kit until a new deal is struck.
2024-25 Home Kit Details
The new Adidas Juventus 2024-25 home kit was released on July 16, 2024. The design features the club’s traditional black and white colors but with a modern twist. A crater-like graphic inspired by space missions to the moon is spread all over the jersey. This unique design element is meant to symbolize a guiding beacon, inspiring players and fans to explore new horizons.
Innovative 3D Construction
The kit employs a 3D method to construct the jersey in three levels, replicating the look and feel of the moon’s surface. The black and white crew-neck collar and the iconic Adidas three stripes running down the shoulders complete the design.
No Front-of-Shirt Sponsor
Notably, the new kit does not feature a front-of-shirt sponsor as Juventus has not secured a new deal since Jeep’s contract expired after the 2023-24 season. This gives the jersey a clean and classic look.
Pricing and Availability
The on-field adult version of the new Juventus kit is priced at £126 ($162), while the fan version is available for £85 ($110). Fans can purchase the kits directly from the Adidas website.
As Juventus and Adidas continue their successful partnership, the 2024-25 home kit promises a blend of tradition and innovation. The unique design inspired by lunar missions and the absence of a front-of-shirt sponsor add to its distinctive appeal. Fans eagerly await to see if Juventus will secure a new sponsor or embrace the sponsorless look for the season ahead. For now, the new kit is available for purchase, allowing fans to don the latest design and support their team in style.