Barcelona’s head of marketing, Juli Guiu, has officially submitted his resignation, marking another internal shake-up at the Catalan club. Reports suggest the decision is linked to the controversial Nike deal and deteriorating relations with club president Joan Laporta.
Resignation Confirmed
Juli Guiu submitted his resignation yesterday, stepping down from his role as Barcelona’s head of marketing. His departure adds to the growing list of off-field issues that the club has faced in recent months.
Nike Deal at the Center of the Dispute
According to Esport3, the resignation is largely tied to the club’s negotiations with Nike. The sporting giant has been a key sponsor for Barcelona, but recent disagreements over terms and financial aspects have created tension. Guiu reportedly clashed with Laporta over the handling of these negotiations.
Relationship with Laporta Deteriorated
The relationship between Guiu and Laporta had worsened in the past few months, with disagreements surfacing over strategic decisions, particularly related to sponsorships and commercial partnerships. The Nike deal appears to have been the breaking point in their working relationship.
Juli Guiu’s resignation signals further internal instability at Barcelona, especially concerning their commercial strategy. With tensions around the Nike deal playing a key role in his departure, the club must now navigate these challenges while maintaining financial stability. More updates on the situation are expected in the coming days.
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